Saddleback Mountain in Maine, USA is the heart of the state, based around its foundations for employment, tourism, preservation and history. Expanding beyond a ski resort into a full-fledged entertainment district, Saddleback needed a brand that reflected its mission.
Everything about the new Saddleback brand is rooted in the vision to be the premier multi-seasonal entertainment hub of the region. We created an identity that feels bold, actionable, and ready to fight against the established powerhouse brands in this industry.
REBRAND & IDENTITY