Majella Group had a very unique challenge. They were internationally operational, market established and formidably staffed – and yet, had no true brand identity. We set out to change this with an easy-to-navigate visual toolkit and complete marketing strategy.
We crafted bold, straightforward language to build trust, and wake people up to the new realities of the industry. Everything about the new Majella Group identity and individual brands was mission driven, and the interest of their consumers was front and centre.
GLOBAL REBRAND & IDENTITY